“Neuter, Feed, Love”

The pidan Care TNR initiative for stray cats, “Neuter, Feed, Love” has supported neutering for a total of 3,407 stray cats, covering 193 communities across 52 neighborhoods in Shanghai since its launch.

The program takes Shanghai as a starting point to explore and seek more responsible community-based TNR for stray cats. pidan hopes to enhance the wellbeing of not only pet cats living in human homes but also stray cats shuttling through the city. 

Starting from 2021, for every pidan product sold worldwide, 0.02 USD goes to pidan Care’s charitable account to help our feline friends in urban wandering.