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Brand Short Film

A Short Story

pidan, in collaboration with director Bi Gan, launched its brand short film A Short Story. It has been selected for the Short Films Competition at the 75th Cannes Film Festival.

Brand Album

Chill with Cats

pidan’s brand album Chill with Cats has made its mark by being available on 30+ music platforms around the globe, amassing over 1.5 million hits and streams.

Pet-Friendly Welfare Project

Fluffy Neighborhood

pidan’s ongoing pet-friendly project, the “Soft Street Plan,” has collaborated with over 700 stores to date. 

JOGUMAN IP Art Exhibition

“JOGUMAN IS HERE!”

Presented by pidan Gallery and organized by LINE FRIENDS, the highly popular JOGUMAN IP art exhibition “JOGUMAN IS HERE!” has drawn over 27,000 visitors.

Multi-purpose Space Exploration

sorry dog Café

pidan’s “cat-friendlier” cafe, sorry dog, has hosted more than 350 cats to date. It has been honored the 2024 D&AD Yellow Pencil Award for its visual design.

Stray Cats TNR Initiative

“Neuter, Feed, Love”

The pidan Care TNR initiative for stray cats, “Neuter First, Feed Later,” has supported neutering for a total of 3,407 stray cats, covering 193 communities across 52 neighborhoods in Shanghai since its launch.

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